Psycholinguistic reception of translated audiovisual materials

https://doi.org/10.26907/2658-3321.2021.4.4.524-536

Abstract

Audiovisual materials have been continuously growing in popularity since the mid-1950s. It was not until the 1990s that the translation of such materials in Russian Federation was actively developed. By its nature, this type of translation (audiovisual translation or AVT) is simultaneously aimed at the auditory and visual channels of perception of the addressee. However, the problems of understanding and perception of audiovisual materials and the question of whether or not there is a correlation between the psychological characteristics of individual recipients and the way they perceive the translation of these types of materials remains understudied, thus becoming the subject of our research. An overview of the literature on how audience perceptual features affect recipients' understanding of audiovisual fragments has been undertaken in this study. In particular, the study focuses on the levels of audiovisual reception of the recipients, as well as the factors that influence the perception of a specific type of multimodal text such as movies and TV series. Consequently, the main consistencies between two factors were identified: what specific perceptual features the audience has and exactly how they perceive and interpret audiovisual materials translated from the original language into the native language of the recipients. The article also presents some data from psycholinguistic experimental studies on comprehension problems and levels of perception of multimodal texts.