Genre peculiarities of American Digital Diplomacy
https://doi.org/10.26907/2658-3321.2024.7.1.116-126
Keywords:
digital diplomacy, genres, subgenre, discourse, genre-defining featuresAbstract
The article deals with the genre peculiarities of the US digital diplomatic discourse. Based on the analysis of the genre-forming features of the texts available on the official website of the State Department, the main US foreign policy institution, genre classification is carried out. These include the images of the author and the recipient, the communicative intention of the addressee and its linguistic implementation. Digital diplomacy is a polydiscursive formation, which has the characteristics of such discourses as political, media and Internet discourse, so the genre-forming indicators also include the hypertextuality of the message. Based on the above-mentioned characteristics in the American digital discourse, we have identified the genre of note, the genre of speech and the genre of press statement. In each genre, subgenres were identified. The communicative goals of each genre differ. Thus, we found that the texts of the note genre are aimed at informing the population about events without subjective evaluation of what is happening. In the speech genre, the addressee not only provides information about what is happening in the world, but also gives a personal assessment, which leads to the formation of a certain attitude to the event in the recipient.
References
References
Vikulova L.G., Makarova I.V., Novikov N.V. Institutional discourse of digital di-plomacy: new communicative practices. Vestnik Volgogradskogo gosudarstvennogo universiteta. 2016; 15(3): 54–65. (in Russ.)
Bjola C., Holmes M. Digital diplomacy: theory and practice. 2015. London: Routledge. https://doi.org/10.4324/9781315730844.
Surma I.V. Digital diplomacy in world politics. Gosudarstvennoe upravlenie. Electronniy vestnik. 2015;(49):220–249. (in Russ.)
Sedov K.F. A person in the genre space of everyday communication. Antologiya re-chevyh zhanrov: povsednevnaya kommunikaciya. Moscow: Labirint. 2007;7–38 (in Russ.)
Shmeleva T. V. Speech genre. Features description and use in the teaching of the language. Russistik. Berlin. 1990;(2):24–41 (in Russ)
Dementiev V.V. “Questionnaire of a Speech Genre” of T.V. Shmeleva: Past, Pre-sent, Future (for the 30th Anniversary of the Genre Model). Speech Genres; 2020. 4(28):252–262
Birukova T.A. Hypertext possibilities for the genre of investigative journalism (case of Propublica elecrtonic version). Vestnik Moscovskogo universiteta. 2020;(3):79–99 (in Russ.)
Alimdjanov A.A. Dialogical Genres of the White House. Speech Genres. 2020; 1(25): 15–21. (in Russ.)
Mansurova V.D. The “media” person as a projection of digital ontology. Universum: philology and art studies. 2010: 116–120. (in Russ.)
Goroshko E.I., Poliakova T.L. Instagram as Genre 2.0 (political communication case). Speech genres. 2019; 4(24): 300–313 (in Russ.)
